JKD Solutions
In-house Social Media Manager: rebuilt the brand system, ran the content engine, and delivered 68 hires through Meta Ads and 500+ interviews.
I joined JKD Solutions as their in-house Social Media Manager. The brand had no consistent visual system, thin social presence, and a hiring pipeline that couldn't scale. I owned social from the ground up, identity, content, office visibility, and Meta Ads hiring campaigns.
Same process, applied to this project.
Position
Optimized every social profile end to end, bios, handles, highlights, and category. Rebuilt the visual system around a locked brand palette and redesigned the logo suite for social use.
Build
Ran the in-house content engine: weekly reels, static posts, and behind-the-scenes shoots giving professional visibility into the office, team, and day-to-day operations.
Launch
Owned Meta Ads hiring campaigns end to end, creative, audiences, and budget, driving 500+ interviews and 68 confirmed hires across roles.
A brand mark built for the feed, not the filing cabinet.
Redrew the JKD Solutions mark around the red, yellow, and black palette, locking a version that reads at profile-picture size and holds up across every social surface.
Recruiting cover, art-directed on brand.
Facebook and LinkedIn cover built around the dispatch hiring push, headline lockup, CTA block, and headset motif in the JKD red, yellow, black palette.
Shot inside the office, cut for the feed.
Short-form video giving candidates a real look at the team and workspace, produced in-house alongside the hiring campaigns.
Feed built around people, not stock.
Recruiting and culture posts art-directed in the brand palette, red, yellow, black, using real team members and office footage.
JAX Celebrations
View system →Full strategy stack, market research, positioning, and brand docs, before any content went live.